At Soho Hospitality Co., Ltd. (“Soho Hospitality,” “we,” “our,” or “us”), we are committed to protecting your personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019) of Thailand (“PDPA”).
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you interact with us — whether by visiting our websites, making bookings at our restaurants and bars, subscribing to our marketing campaigns, or engaging with us on social media.
1. What Personal Data We Collect
We may collect the following types of personal data:
1.1 General Information
- Full Name
- Gender
- Date of Birth
- Nationality
- Contact Information (email, phone number, LINE ID, social media)
- Address (optional for booking or delivery)
1.2 Booking & Reservation Information
- Preferred Outlet
- Visit Date & Time
- Guest Preferences
- Special Requests
- Loyalty or VIP status
- Booking Source
1.3 Transactional Information
- Billing details (for private events or pre-payment)
- Receipt or invoice information
1.4 Marketing & Communication
- Subscription status
- Engagement with email campaigns
- Survey responses or feedback
1.5 Technical & Website Usage
- IP Address
- Browser Type
- Device Information
- Cookies and tracking technologies
2. How We Collect Your Data
We collect your personal data through the following means:
- Directly via our websites, booking forms, or customer service
- Indirectly through third-party booking platforms (e.g., SevenRooms, Chope, Eatigo)
- When you follow or interact with our social media accounts
- Through cookies when you visit our websites
- When you sign up for newsletters, events, or campaigns
3. Purposes of Data Collection
We use your data for the following purposes:
- To confirm, manage, and communicate your reservations or bookings
- To personalise and improve your customer experience
- To send you updates about future events, offers, and exclusive promotions using the email address provided during your booking
- To manage loyalty or referral programs
- For internal analytics and business improvement
- To comply with legal obligations
Note: By submitting your booking details (including email address), you consent to receive communications related to future events and campaigns from Soho Hospitality. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly
4. Legal Grounds for Processing
Under the PDPA, we rely on the following lawful bases:
- Your consent (e.g., for marketing or newsletters)
- Contractual necessity (e.g., fulfilling a reservation)
- Legal obligation (e.g., record-keeping for tax or audit)
- Legitimate interests (e.g., customer service improvements)
You may withdraw your consent at any time by contacting us (see Section 9).
5. Disclosure of Personal Data
We may share your data with:
- Our affiliated outlets under Soho Hospitality Group
- Our trusted third-party service providers (e.g., email marketing tools, booking engines)
- Legal or regulatory authorities, if required by law
We will never sell your personal data to third parties.
6. Cross-Border Transfers
Some of our partners or service providers may store data on servers located outside Thailand. We ensure that such transfers comply with PDPA and adequate data protection safeguards are in place.
7. Retention Period
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Once the retention period expires, we will securely delete or anonymise your data.
8. Your Rights Under the PDPA
You have the following rights:
- Right to Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data.
- Right to Restrict Processing: Temporarily suspend data use.
- Right to Data Portability: Request transfer of data in a readable format.
- Right to Withdraw Consent: Opt out of consent-based activities.
- Right to Object: Object to data processing for direct marketing.
To exercise your rights, contact us via the details in Section 9.
9. Contact Us
For inquiries or requests related to your personal data, please contact:
Soho Hospitality Co., Ltd.
Email: info@sohohospitality.com
Phone: 02 255 3511
Address: Ocean Tower 2 75/36, 75/37 Sukhumvit Rd, Soi Sukhumvit 19, Khlong Toei, Bangkok 10110
10. Policy Updates
We may update this Privacy Policy from time to time. We encourage you to review it periodically on our website. Any significant changes will be announced on our platforms.